Files ending in or .rar that claim to contain "leaked" or private celebrity content are classic vehicles for malware. In the cybersecurity world, this is a form of social engineering. Attackers use sensationalist or "clickbait" titles to bypass a user's natural caution.
This is a professional stylist trick. Your gallery should also include images of what you don't want. Placing a photo of a look you hate next to a look you love creates contrast, sharpening your focus.
The answer, as the curators brilliantly argue, is the latter.
A wider leak occurs; Srirasmi's family is arrested; she loses her title.