When we released the teaser—a shadowed silhouette of Fukada Eimi with the text —the internet reaction was immediate. Social media platforms lit up with speculation. Was it a photo book? A clothing line? A special calendar?
The day of the shoot was charged with electricity. The phrase was stitched onto the staff’s jackets. Here are the key highlights from the two-day production: fukada eimi our first collaboration with popu best