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: Every economic activity is underpinned by symbolic meaning, which marketers must decode to be successful. Strategic vs. Operational Marketing

: Consumers often select brands they don't necessarily need but intensely want . marketing estrategico alberto wilensky pdf hot

If you’d like a proper summary of the book’s key concepts or a legal source to buy/borrow it, let me know and I can help further. : Every economic activity is underpinned by symbolic