Indonesia, the world's fourth most populous country, has a vibrant and diverse youth culture. With over 40% of its population under the age of 25, Indonesia's young people are driving social, economic, and cultural change. This paper explores the current trends and characteristics of Indonesian youth culture.
: While TikTok and YouTube remain dominant, there is a noted decline in OTT streaming (like Netflix) and a "positive anomaly" in reading interest among Gen Z (26%) compared to older generations. 2. Fashion & Lifestyle Trends
