Forget mediums (painting, sculpture). Joselit pushes us to think about formats . A format is the protocol that dictates how an image behaves. A TV show has a different format than a GIF; an oil painting has a different format than a retinal scan. Formats control time. They determine whether you look at something for five seconds or five hours. After Art suggests that contemporary artists are actually "format designers."
David Joselit’s After Art is a concise, provocative project that rethinks how we define and encounter art in the contemporary moment. Originally circulated in shorter essay form and later expanded in various formats, Joselit’s argument addresses the displacement of traditional art objects by flows—of images, capital, genres, and institutions—and proposes a new vocabulary for seeing and valuing art after modernist and institutional certainties have eroded. after art david joselit pdf
"After Art" is a book written by David Joselit, an American art historian and critic. The book was published in 2012 by Princeton University Press. In it, Joselit explores the changes in the art world and the ways in which art is experienced, produced, and consumed in the contemporary era. Forget mediums (painting, sculpture)
In David Joselit’s 2013 book After Art , he argues that in our digital age, the value of art has shifted from the "object" to the "image." He suggests that we are living in a moment where images behave like currency—their power comes from how fast and far they can travel through global networks. ⚡ The Shift: From Aura to Buzz A TV show has a different format than
: Summaries and critical reviews can be found on ResearchGate and Project MUSE .