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Entertainment isn’t just about laughter anymore. It’s about shock, anger, or nostalgia. "Ibu" content specifically leverages family dynamics—a universal topic that guarantees engagement. The rise of social media and online platforms has transformed the entertainment industry, with trending content playing a crucial role in shaping audience engagement and preferences. This study explores the concept of JUQ779, a popular online personality, and Ibu Entertainment, a trending content creator, to examine the impact of trending content on the entertainment industry. Through a qualitative analysis of online data and interviews with industry experts, this research reveals the significance of trending content in driving audience engagement, shaping cultural narratives, and redefining the entertainment industry. A specific account on platforms like TikTok, Instagram, or YouTube that focuses on "Ibu" (mother) themed lifestyle or entertainment content. |
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