More recently, rumors of discord between Prabhas and Kriti Sanon during the promotion of Adipurush (2023) led to a severe backlash. Because the audience had no "exclusive" romantic narrative to latch onto (they were clearly just colleagues), the lack of chemistry was magnified tenfold. The film failed not because of the VFX, but because nobody believed in the love story.
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They become an "open secret." The crew sees the brilliance on screen; the tabloids suspect the romance. But the conflict isn't external; it's internal. Vihaan is offered a massive franchise deal that requires him to project a single, unattached image for the global market. His PR team pushes him to stage a "link-up" with a younger co-star. He refuses, risking his career. More recently, rumors of discord between Prabhas and