Forget the mall. The hottest trend in Jakarta, Bandung, and Surabaya is nge thrift (thrifting).
Indonesian youth are increasingly concerned about sustainability and social issues like climate change, plastic waste, and social inequality. Many young people are taking action, participating in environmental campaigns, and advocating for positive change. Forget the mall
: Gen Z is increasingly wary of algorithm-driven feeds, seeking "alternate spaces" or niche subcultures where they can express individuality away from the mainstream. marketech apac 2. Fashion: Minimalism meets Heritage Many young people are taking action, participating in
Why thrift? It's a triple win: It’s cheaper than fast fashion, it creates a unique personal style (moving away from uniform clothing), and it aligns with the growing global concern for sustainability. Fashion: Minimalism meets Heritage Why thrift
The third wave of coffee isn't just a trend; it's a lifestyle. For Indonesian youth, the local coffee shop has replaced the mall as the primary "third place" for socializing, studying, and networking.
You’ll frequently hear the term self-healing . Social media has fueled a massive trend in mental health awareness, leading to a surge in solo traveling, "staycations," and therapeutic activities like pottery or painting workshops. 2. The "Skena" Culture: Redefining Cool