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" La Bustarella " (The Little Envelope) became so popular that even , then a burgeoning media mogul, famously admitted he couldn't lure away even 1,000 viewers from the show in Lombardy, even when he counter-programmed with James Bond films and top-tier soap operas. Berlusconi famously dubbed it the "Cro-Magnon of local TV," acknowledging its status as the original ancestor of modern Italian entertainment formats. Exclusive Footage and Format antenna 3 la bustarella video exclusive