While once seen as just for entertainment, 46% of Gen Z secured jobs or internships through TikTok by 2021 and 2022, leveraging the #CareerTok community for direct networking with hiring managers.

COVID-19 lockdowns made Live social media (e.g., Instagram Live) a "new normal" for businesses to replace physical events and demos [5].

: Once you're set up, you can start creating content. This can range from photos and videos to text posts.