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Creators began to realize that "three-quarters of video views" were occurring outside of YouTube. A career now required managing presence on Facebook, Instagram, and Vine simultaneously. Vertical Video Adaptation: Though controversial at the time, the rise of
As the industry matured, the "Video Content Creator" role evolved into a multi-disciplinary career requiring a specific suite of technical and strategic skills: manyvids 22 09 15 brea rose reluctant mom son a work
was at its peak with over 200 million active users, pioneering the "influencer" and "collaborative content" career models that would later be perfected by TikTok. Interactive Expression: September 15, 2015 Creators began to realize that "three-quarters of video