The book features an impressive collection of over 1,300 logos and trademarks, each reproduced in high-quality images. The examples range from famous brands like Coca-Cola, McDonald's, and Nike to lesser-known companies and organizations from around the world. Mollerup's selection is eclectic and fascinating, showcasing the incredible diversity of graphical symbols used to identify businesses and products.
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"Marks of Excellence: Logotypes and Trademarks" by Per Mollerup is a landmark book that continues to inspire and educate designers, marketers, and anyone interested in visual communication. Its comprehensive history, theoretical insights, and stunning visuals make it a must-read for anyone working in branding, marketing, or design. The book features an impressive collection of over
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He checked the PDF again. He looked at a section on visibility. Mollerup emphasized that a mark must work on a business card and a billboard, in black and white and in color.
Ancient symbols stamped into clay to guarantee origin and quality. Monograms: The use of stylized initials to denote personal authority.