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The beginning of 2024 saw several shifts in how content was consumed and shared: As popular media continues to fragment and rebundle,
: Moving beyond traditional formats, the content often uses a "behind-the-scenes" or influencer-style narrative popular in modern social media. Multi-Platform Presence Multi-Platform Presence : Media experts noted a move
: Media experts noted a move away from "glossy perfection" toward "relatable realness," a trend that would later culminate in the "brat" aesthetic later in the year.