You cannot scroll through Indian social media without encountering a TMKOC meme. Jethalal’s expressions of frustration, Daya’s iconic laughter, and Champaklal’s moral lectures serve as the ultimate reaction templates for Gen Z and Millennials. The show’s dialogues have become deeply embedded in the internet lexicon, proving its immense relevance to younger audiences who might not even watch the cable broadcast. 2. YouTube and OTT Dominance