You don't have to be an expert. Share what you are currently learning. Documentation is often more engaging than instruction. Conclusion

If your social media content is sparse, you appear outdated. If it is chaotic, you appear risky. If it is strategic, you appear indispensable.

Don't try to be everywhere. Pick one (e.g., LinkedIn for corporate, TikTok for creative) and master it.

Effective for opportunity generation, but toxic if mistaken for actual career progress.