Despite the modern "Jaksel" lifestyle, Maya still holds onto tradition in a uniquely modern way. She might spend her afternoon at a high-end cafe, but her dinner will likely be ordered through a delivery app, and she’ll spend the evening discussing mental health—a topic that was once taboo but is now a primary focus for Indonesian youth seeking to break "generational trauma."
Indomie Goreng (instant noodles) is the national currency. The trend now is "Indomie Gourmet"—topping your instant noodles with Kubang rendang, truffle oil, or even caviar (for the rich kids on TikTok). It is ironic, delicious, and deeply relatable. Despite the modern "Jaksel" lifestyle, Maya still holds
Indonesian youths have a strong affinity for food and beverages, particularly those that are Instagrammable and unique. They enjoy trying new foods, such as Korean and Japanese cuisine, as well as local specialties like nasi goreng (fried rice) and es teler (a dessert drink). It is ironic, delicious, and deeply relatable
Indonesian youth are foodies at heart, with a love for trying new flavors and cuisines. Traditional dishes like nasi goreng (fried rice), gado-gado (vegetable salad), and sate (meat skewers) remain popular, but there's also a growing interest in international cuisine, particularly Korean, Japanese, and Western food. Online food delivery platforms like GoFood and GrabFood have made it easier for young people to explore the country's diverse culinary scene. A recent survey found that 60% of Indonesian youth prefer trying new foods and drinks over sticking to traditional cuisine. Indonesian youth are foodies at heart, with a