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| Week | Milestone | |------|-----------| | | Define KPIs (CTR, conversion, avg. session duration). Set up consent‑aware data layer (GTM). | | 2 | Export existing product/content catalog to a normalized JSON/CSV feed. | | 3 | Deploy a sandbox instance of the recommendation service (AWS Personalize trial). | | 4 | Build a simple React widget that fetches “top‑3” recommendations via a /api/recommendations endpoint. | | 5 | Integrate the widget into the homepage; add a “Save for later” button that writes to a cookie‑based profile. | | 6 | Run an A/B test (personalized vs. static homepage) for 2 weeks. | | 7 | Analyse results; tune model hyper‑parameters or add additional event signals (e.g., scroll depth). | | 8 | Roll out to all pages, add multilingual support (if needed), and document the feature for future iterations. |

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