To understand where we are, we must look at where we started. For most of the 20th century, popular media operated on a "gatekeeper" model. A few powerful studios, record labels, and network executives decided what the public would see, hear, and read. The "Golden Age of Television" in the 1950s saw families gathered around the Philco, watching one of three major networks. The movie industry operated on blockbuster releases, while the music industry sold physical albums through radio airplay.

Social media has also played a significant role in shaping the entertainment industry. Platforms like Twitter, Instagram, and YouTube have given celebrities and influencers a direct line to their fans, allowing them to build a personal brand and connect with their audience. Social media has also become a key marketing tool for entertainment companies, with trailers, teasers, and behind-the-scenes content being shared to generate buzz and excitement.