[exclusive] - Demi Hawks%2c Emma Rosie

Instead of slapping a logo on a hoodie, their collaborative merch line focused on utility. A "Soft Life Kit" containing a journal, a weighted sleep mask, and a tea blend sold out in 48 hours. It resonated because it matched the wellness-adjacent tone they had cultivated.

The partnership began serendipitously in 2017 when Hawkes was commissioned to design the visual identity for a pop‑up gallery in Berlin. Rosie was invited to contribute photographic documentation of the construction process. The two discovered an immediate visual dialogue: Hawkes’s neon‑saturated color fields resonated with the grainy, high‑contrast aesthetic of Rosie's photographs. A joint exhibition, at Berlin’s Kunsthalle Kreuzberg in early 2018 formalized their partnership. demi hawks%2C emma rosie