The Role of Visual Media (01 JPG) in Shaping Lifestyle and Entertainment Preferences among Indonesian Adolescents and University Students (ABG, SMP, SMA, Mahasiswa/Mahasiswi)

The “01 JPG” image functions as a potent visual catalyst, shaping lifestyle and entertainment preferences in distinct ways among Indonesian adolescents and university students. While SMP audiences engage primarily for social belonging, SMA individuals are driven by influencer validation, and university students leverage the image for personal branding. Recognising these nuanced pathways enables stakeholders to craft age‑appropriate interventions, promote media‑literacy, and harness visual culture for positive social outcomes.

The lifestyle and entertainment landscape for Indonesian youth (ranging from SMP/SMU to university students) in 2026 is defined by a significant shift toward digital safety vibrant subcultures large-scale music festivals The New "Offline" Social Life While students continue to gather at cafes and

: Indonesian students value storytelling and interaction ; always end with a question to prompt comments.

Since the image is not viewable here, a generic content analysis suggests:

To what extent do you agree: “I want to wear the same clothing style shown in 01 JPG.” (1 = Strongly disagree, 5 = Strongly agree)

In recent years, K-Pop and Korean culture have gained immense popularity among Indonesian youth. Many ABG, SMU, SMP, Mahasiswa, and Mahasiswi have become fans of K-Pop groups, such as BTS, Blackpink, and EXO. The Korean wave has also influenced their fashion, beauty, and lifestyle choices, with many embracing Korean-style clothing, makeup, and skincare routines.