For a smaller film like Snehithudu , which may not have the star power of a Ram Charan or a Mahesh Babu, piracy is a death sentence. If a movie is available for free on Movierulz the day after release, theaters reduce screenings, and OTT platforms devalue the film, leading to financial losses for the producers.

Many production houses have released older hits for free with ads on their official YouTube channels.

Movierulz is a notorious online platform that provides pirated copies of movies, TV shows, and other content. The website has been operational for years, despite efforts by authorities to shut it down. Movierulz has become infamous for leaking new releases, often on the same day as their theatrical premiere.