Charlie Forde Want You To Want Missax Better |verified| < Premium >

| Dimension | Current State | Gap / Opportunity | |-----------|---------------|-------------------| | | 68 % of target professionals know the name. | 32 % remain unaware; need wider top‑of‑mind presence. | | Perceived Value | 42 % view Missax as “useful but not essential.” | 58 % either neutral or indifferent; opportunity to elevate perceived necessity . | | Emotional Connection | Low sentiment on social listening (average sentiment +0.12). | Strong emotional hooks missing; competitors score +0.35+. | | Purchase Intent | 19 % of surveyed users intend to buy within 12 months. | Target benchmark for similar tech is 30‑35 %. | | Advocacy & Referral | NPS = +12 (moderately low). | Goal: NPS > +30. |