The "New Indian Style" prioritizes practicality without sacrificing cultural roots. Traditional rigid silhouettes have been replaced by flowy, movement-oriented designs.
In 2021, the accessibility of deepfake software—which uses "deep learning" AI to swap faces in videos—lowered the barrier for bad actors to create non-consensual sexual content. Unlike generic deepfakes, "desifakes" specifically targeted high-profile Bollywood actresses, social media influencers, and even private citizens within South Asian communities. The "real video" tag was often used as clickbait in illicit forums to suggest that the doctored footage was authentic, further damaging the reputations of the victims. Cultural Impact and Gender-Based Violence desifakes real video 2021