In 2016, a bizarre trend started on the streets of Indonesia. Children would stand on the side of the road and shout "Om Telolet Om" (Uncle, honk your horn, Uncle!) at passing intercity buses. When the bus driver honked the unique, rhythmic horn, the children cheered. A video of this went viral. Within days, international DJs like Zedd and Diplo were tweeting about it. It highlighted the uniquely Indonesian ability to turn mundane public infrastructure (bus horns) into a pop culture phenomenon.
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Representations of Korean Dramas in Indonesian Audience Discourse In 2016, a bizarre trend started on the streets of Indonesia
Some popular Indonesian videos and channels include: A video of this went viral