| Rank | Genre | % of Total Watch Time | Typical Platform | | :--- | :--- | :--- | :--- | | 1 | Religious & Spiritual (Islamic lectures, Quran recitation) | 22% | YouTube, TikTok | | 2 | Drama Sinetron (modern & classic reruns) | 18% | Vidio, YouTube (official) | | 3 | Horror / Supernatural (Ghost hunting, Pocong stories) | 15% | TikTok, YouTube | | 4 | Food & Culinary (Street food tours, mukbang) | 14% | TikTok, YouTube Shorts | | 5 | Football Highlights (Liga 1, EPL, Champions League) | 12% | Vidio, Mola, Reels | | 6 | Prank & Social Experiment | 8% | YouTube (long-form) | | 7 | K-Pop / Dangdut Covers | 6% | TikTok | | 8 | Political Satire (election related) | 5% | YouTube |
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Music content, particularly "hipdut" (a fusion of hip-hop and dangdut), is currently a major driver of engagement. | Rank | Genre | % of Total