: Readers often praise Chaves for his "generation of '68" intellectual rigor, which challenges the superficiality often found in marketing literature.
Marcelo was in the crisis meeting when the first photo went viral. It wasn’t the stalled train. It was a smear of grease and grime on a wall behind a turnstile — a random stain. But in the photo, the stain resembled the Términus logo: the same curved sweep, now trapped in dirt, vomit, and rust. la imagen corporativa norberto chaves pdf