Sans Plomb gained significant political prominence in 2024–2025. The Kamala Harris campaign
(French for "unleaded") is a typeface family designed by Adrien Midzic . It is inspired by the bold, utilitarian lettering found at gas stations, on heavy machinery, and throughout industrial signage. The font is characterized by: sans plomb font vk
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Originally released as a more limited set, the family has expanded into a comprehensive typographic system. As of late 2025, it includes: Three distinct widths: Compressed, Normal, and Extended. As of late 2025, it includes: Three distinct
Have you used Sans Plomb in a project? Let us know how you styled it in the comments below!
If you’ve managed to get your hands on the font, here is how to make the most of it:
The design of is heavily inspired by 1970s and 80s French vernacular typography, specifically the gas station signage and industrial lettering found throughout France during that era. It captures a "raw" and "retro-industrial" feel, characterized by: