One of the defining features of a is the emphasis on natural beauty. Unlike the heavy makeup often seen in other industries, Mollywood stars like Nazriya Nazim and Parvathy Thiruvothu often opt for:

There is a psychological reason we love these . For the average viewer, seeing a favorite actress in a stunning designer lehenga or a chic airport look serves as daily fashion inspiration. Moreover, these photoshoots humanize the stars. A candid shot of an actress laughing between takes is often more viral than the final, airbrushed image.

Rain is a huge part of Malayali identity. Photoshoots set in pouring rain—wet sarees, hair slicked back, holding an umbrella—are wildly popular. ’s monsoon photoshoot for Malayalam Manorama is a gallery classic.

[Image: Janhvi Kapoor in a black jumpsuit]

If you're planning a photoshoot or just want to stay updated on the latest fashion trends, here are some ideas and inspiration: