Post your video and immediately comment with a controversial take or a call to action: "Who is the bad guy here?" or "Is this ethical?" You control the frame of the debate.

The prevalence of viral videos has given rise to a new form of digital social commentary, such as the "video essay". Creators use these platforms to dissect contemporary events, pop culture trends, or personal experiences, often weaving them into broader, socially relevant themes. These commentaries often depend on a shared, "algorithmic culture" where users across the globe are consuming similar content, allowing for a synchronized, global, and often fleeting, focus on a specific topic.