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Popular media has always been a hit-driven business, but algorithms have supercharged the cycle. Netflix, TikTok, and Spotify don’t just recommend content—they manufacture virality. When Baby Reindeer or Stranger Things drops, you don’t choose to watch it. You watch it to participate in the cultural conversation happening on Twitter, Instagram Reels, and in the office Slack channel.

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: Technologies like VR and spatial computing are transforming sports and concerts into 3D, participatory environments where fans can choose their viewing angles—even from a player’s perspective. Evolving Content Formats Popular media has always been a hit-driven business,