| Timeline | Milestone | |----------|-----------| | | All 7,777 units sold out. Secondary‑market prices spiked to $300+ on platforms like StockX and Grailed. | | Jan 2018 | FreakMob released a “Super‑Thick” mini‑documentary (3 min) that garnered 2 M views on YouTube, further cementing the mythos. | | Mar 2018 – Jun 2018 | Sunny Bunny’s “Sunrise Collection” (shirts, socks, phone cases) sold out within 24 hours, each featuring the same pastel gradient and bunny silhouette. | | 2020 | The AR meadow was updated for VR headsets , allowing users to walk through the field in 3D. | | 2022 | A “Super‑Thick” NFT series launched—each token represented a virtual version of the blanket with unique color variations. | | 2025 | FreakMob announced a re‑release for the brand’s 10th anniversary, this time with recycled ocean‑plastic fibers and a new “Moonlight Bunny” variant. |