Outside, a group of college students were debating which movie to stream. They were price-sensitive but experience-hungry. Saxena’s Lesson: Arjun realized Pulse was marketing VIP tables at ₹5,000 to a mass audience that included students. He was targeting the wrong people with the wrong message.
: Brief excerpts and chapter summaries can be found on academic sharing sites like SlideShare , such as the one on Marketing Research Digital Strategy Marketing Management, 6th Edition - Rajan Saxena rajan saxena marketing management pdf46 hot