Rokeach M. -1973-. The Nature Of Human Values. New York Free New! Press -

To measure human values, Rokeach developed the Rokeach Value Survey (RVS), a widely used instrument that assesses both terminal and instrumental values. The RVS consists of two parts: a terminal value section and an instrumental value section. Respondents are asked to rank-order a list of values in order of their importance.

These are goals a person would like to achieve in their lifetime. To measure human values, Rokeach developed the Rokeach

Instrumental Value | Definition, Examples & Importance - Lesson To measure human values

A common misconception Rokeach worked hard to correct is confusing values with attitudes. In a key chapter of The Nature of Human Values , he explains: To measure human values, Rokeach developed the Rokeach