Think Like a UX Researcher: How to observe users, influence design, and shape business strategy
In this newly revised Second Edition, you'll find six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.
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What's new in the 2nd Edition?
Since publication of the first edition, the main change, largely brought about by COVID and lockdowns, was a shift towards using remote UX research methods. So in this edition, we have added six new essays on the topic. Two essays describe the “how” of planning and conducting remote methods, both moderated and unmoderated. We also include new essays on test participants, on survey questions, and we reveal how your choice of UX research methods may reflect your own epistemological biases. We also flag the pitfalls of remote methods and include a cautionary essay on why they should never be the only UX research method you use.
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The exclusive is no longer the news event . The exclusive is the aftermath .
There are many examples of exclusive entertainment content that have been successful in recent years. Some include:
For the audience, the choice is liberating. You can enjoy the shared joy of the mainstream blockbuster, then retreat into the curated, high-quality world of exclusive content. In a noisy world, the velvet rope has never looked more inviting.
As the entertainment landscape fragments, the divide between mass-market appeal and exclusive, premium content is reshaping how we consume culture. Welcome to the golden age of the "Velvet Rope" digital experience.
