The landscape of Asian media in 2021 was shaped by digital acceleration and significant shifts in local production:
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Concurrently, BTS spent much of 2021 dominating the Billboard Hot 100 with hits like "Butter" and "Permission to Dance," further cementing the idea that Asian artists were the definitive pop stars of the decade. Southeast Asia’s Rising Influence The landscape of Asian media in 2021 was
: 2021 was considered a "zenith" for favorability toward Korean content, largely driven by the worldwide success of Squid Game on Netflix. The world of Japanese anime continued to evolve
The world of Japanese anime continued to evolve and innovate in 2021, with many new titles pushing the boundaries of storytelling and animation. One of the most notable anime series of the year was "Attack on Titan: The Final Season", which concluded the story of Eren Yeager and his friends as they fought against the Titans.
If there was a single defining moment in global media in 2021, it was the September release of Netflix’s While the "Korean Wave" (Hallyu) had been building for decades, "Squid Game" shattered the glass ceiling. It became Netflix’s most-watched series launch in history, turning actors like Lee Jung-jae and Jung Ho-yeon into overnight global superstars.