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The Rajinikanth family drama was a Diwali release. While the theatrical box office was decent, the digital rights were sold to Sun NXT. Sun NXT has historically weaker DRM (Digital Rights Management) protection compared to global giants. Consequently, within 6 hours of its Sun NXT release, a crystal clear 4K print of Annaatthe appeared on Moviesda. For Deepavali weekend, "Moviesda Annaatthe" searches surpassed the official Sun NXT app downloads.