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Because engagement is the metric, controversial or sensational content is algorithmically amplified. Popular media has thus become a vector for political polarization. "Rage-bait"—content designed to make you angry so you comment and share—is a thriving genre. Furthermore, the blurred line between "news" and "entertainment" (think cable news commentary shows dressed as journalism) has eroded public trust in institutions.

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A user moving the cursor to the bottom-right quadrant (High Energy + Light Tone) might get results like ‘The Great British Bake Off’ or ‘Brooklyn Nine-Nine’ . A user moving the cursor to the top-right quadrant (High Energy + Dark Tone) might get results like ‘The Last of Us’ or ‘Severance’ . Popular media is now self-referential

Popular media is now self-referential. Characters in hit shows like Abbott Elementary or Barry acknowledge they are in a media landscape saturated with tropes. This meta-awareness satisfies a sophisticated audience that has been trained by decades of TV tropes. Modern viewers are critics; they know what a "mid-credits scene" implies and what a "cliffhanger" signals for renewal. As the industry continues to evolve

As online video content continues to evolve, we can expect to see several trends shaping the industry:

The world of online video content has come a long way since the early days of low-quality, user-generated clips. Today, online video content is a vibrant and diverse ecosystem, offering something for everyone. As the industry continues to evolve, we can expect to see new innovations, trends, and platforms emerge, further transforming the way we consume information and entertainment online.

While often used interchangeably, "entertainment" and "popular media" serve distinct roles in society: