: The rise of User-Generated Content (UGC) creators —regular users paid to create professional yet relatable content for brands—offered a cost-effective alternative to high-priced celebrity influencers.
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This is a technical term. In this context, it usually refers to a "bypass" or a website vulnerability that allowed people to view paid content for free being fixed (patched) by the platform’s developers. The Rise of Content Collaboration : The rise of User-Generated Content (UGC) creators