Search Steam for "Company of Heroes 2 - Heavy Cavalry Commander." Cost: ~$5. This is non-negotiable if you play USF.

Desperate, Alexei opened the in-game store. There they were—commanders sold individually for $4.99 each, or bundled by faction for $24.99. “All Commanders Mega Bundle” did not exist. Relic Entertainment had designed the system to favor microtransactions.

You can earn commanders for free by accumulating , the in-game currency used in the CoH2 store.