| Element | Direction | |---------|------------| | | Warm earth tones (terracotta, turmeric yellow, indigo, spice red) + muted gold | | Typography | Serif for headings (evoking palm-leaf manuscripts) + clean sans-serif for body text | | Music (for video) | Classical instrumental (sitar, veena) layered with lo-fi beats | | Tone | Respectful but not reverent, curious, celebratory, inclusive of regional diversity | | Photography style | Natural light, candid family moments, texture-rich (woven fabrics, brass vessels, kolam rice flour) |