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This paper explores how brands like Deepika Padukone's 82°E or labels like Anita Dongre are using "heritage-led thinking" to reclaim traditional Indian ingredients and textiles for modern global markets.
This paper explores how brands like Deepika Padukone's 82°E or labels like Anita Dongre are using "heritage-led thinking" to reclaim traditional Indian ingredients and textiles for modern global markets.