Indonesian viewers favor Comedy (64%) , Action (62%) , and Romance (59%) . Interestingly, content from South Korea (72%) slightly edges out local Indonesian productions (67%) in viewership on OTT platforms.
, which recently pulled over 4 million views in a single campaign. "Tasya Farasya Approved" : In the beauty world, Tasya Farasya Indonesian viewers favor Comedy (64%) , Action (62%)
The merger of TikTok and Tokopedia has solidified short-video and live-commerce as a core entertainment-shopping experience. 2. Top YouTube Channels & Influencers (April 2026) Indonesian viewers favor Comedy (64%)